Category Archives: Porsche Cars North America
Rendering of the Porsche Experience Center in North America, in Carson, California. Front View (PRNewsFoto/Porsche Cars North America, Inc.)
New Southern California facility will be a center of excellence for vehicle and human performance education, from track experiences and driver training to car culture events
LOS ANGELES, Nov. 17, 2011 — Porsche Cars North America (PCNA) today announced it will build a second new Porsche Experience Center in North America, in Carson, California.
The purpose-built 53-acre facility and road handling course will be one of only five such sites in the world, including the original Porsche Experience Center at the legendary Silverstone Circuit in Great Britain and Centers in Leipzig, Germany and Shanghai, China. In May, Porsche announced North America’s first Porsche Experience Center, to be built as part of the company’s new U.S. headquarters complex in Atlanta, Georgia.
Porsche Experience Center in North America, in Carson, California. Aerial View (PRNewsFoto/Porsche Cars North America, Inc.)
The new West Coast location will be situated near the intersection of two major Los Angeles area traffic arteries, the 405 and 110 Freeways, and is just minutes from Los Angeles International Airport (LAX). Southern California is one of the largest Porsche markets in the United States. Groundbreaking is anticipated for summer 2012.
“Helping enthusiasts feel and connect with their vehicle’s full potential through intelligent engineering has always been a part of the Porsche philosophy,” said Detlev von Platen, President and CEO of Porsche Cars North America.
“Now, we are excited to turn dreams into reality for all driving enthusiasts by creating a safe, exhilarating environment for experiencing the pleasure of being in the driver’s seat.”
Given the Porsche Experience Center’s extensive lineup of facilities and programs, finding the perfect mix of education and enjoyment won’t be difficult, no matter the individual’s skill or interest level.
The centerpiece of the complex will be a world-class test track and handling course, including areas where special surfaces replicate rain, ice, and snow conditions. These training sections include the Ice Hill, where a steep slope, computer-controlled water jets, and a low-friction surface will challenge even the most experienced drivers and help them improve their real-world skills. A special off-road area will combine 45-degree declines and ascents – ideal terrain for unleashing a Porsche Cayenne.
Porsche Experience Center in North America, in Carson, California. Back Entry (PRNewsFoto/Porsche Cars North America, Inc.)
Driving enthusiasts can sign up for sessions with highly trained Porsche driving consultants, while new drivers can enroll in programs that teach technique for navigating today’s challenging roadways.
The Porsche Driving Experience isn’t just for adults – special programs for kids will ensure that even young enthusiasts get an early start in the art of automobile appreciation. Facilities, including track access, dining and conference spaces, will also be open to car clubs, corporate clients, and other special groups.
In addition to vehicle-based activities, the Porsche Experience Center will also offer programs focused on maximizing personal fitness, wellness, and athletic performance through its Porsche Human Performance Center.
This unique facility will feature a leading sports science laboratory and training programs, incorporating the latest techniques used in preparing Porsche race car drivers. Whether an individual’s competition vehicle of choice has four wheels or two – or consists of one’s own legs – the Porsche Human Performance Center offers customized experiences ranging from heat acclimation training and hydration strategies to individual wellness assessments.
Millions of residents and visitors will have easy access to the Porsche Experience Center: at LAX alone, over 59 million travelers passed through the airport in 2010. Another 15 million consumers reside within a 50-mile radius from the facility, and even more are based within a few hours travel time by car, including Orange and San Diego counties, California and major markets to the North.
“Our mission is to help everyone who loves automobiles and car culture to experience the pure joy, the art, and the science of driving,” said James Taylor, general manager, Porsche Experience Center.
“Whether you want to experience the latest Porsche models like the new seventh-generation Porsche 911, upgrade your personal performance as a racer or athlete, or host a car club event or a product launch, we look forward to working with customers to create a memorable program.”
The Porsche Experience Center will not just be for those who drive the track. The facility is designed for the whole family, offering a Porsche Cafe and gift shop along with plenty of trackside viewing areas. Additional fine dining facilities will be available for business meetings and events.
The Carson, California Porsche Experience Center will be designed by several of the world’s leading architectural partners. Atlanta-based design firm Cooper Carry has been charged with creating the buildings’ eco-friendly footprints and structures, while two of the leading test track architects and engineers in the world, Giffels/IBI and Tilke Engineering, are designing the driving facilities.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 194 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
Follow Porsche: www.twitter.com/Porsche and www.facebook.com/Porsche .
SOURCE: Porsche Cars North America, Inc.
Web Site: http://www.porsche.com
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
ATLANTA — October 10, 2011 – The man who inspired many of the Porsche race cars that will be on display at the upcoming Porsche Rennsport Reunion IV will be joined by the man who has one of the most significant collections of those cars, as Jerry Seinfeld has been named co-Grand-Marshal with retired Porsche Engineer Norbert Singer.
Seinfeld, who will bring a number of his most-prized cars to Rennsport, was honored to be named to share the Grand Marshal duties with Singer.
“Norbert Singer is one Porsche’s most brilliant innovators and someone I have always wanted to meet. I am thrilled to join him in Monterey for Rennsport IV as Co-Grand Marshal,” said Seinfeld.
Jerry Seinfeld poses with his 1955 Porsche Spyder, on display at the Porsche exhibit at the Los Angeles Auto Show, where Porsche celebrated the worldwide debut of the new 2009 Boxster and Cayman at a press conference Wednesday afternoon. PHOTO BY Â© AXEL KOESTER, ALL RIGHTS RESERVED, 11/19/08.
Seinfeld’s participation is particularly appropriate as Rennsport IV is honoring the Porsche 911. Included in his collection is the first production 911 (1964) and the last production air-cooled 911 – a 1998 993 that he bought from the factory – the last 993 to roll down the assembly line.
His collection, a mixture of street cars and race cars, includes a street-version Porsche 959 (not legal to drive in the U.S.) – one of only 200 ever built. Others include the Porsche 917K that Steve McQueen drove in the movie Le Mans, a 1959 straight-16 GT speedster; and a 1955 Spyder 550 — the same model and pearl-grey color actor as the James Dean car.
About Porsche Rennsport Reunion IV
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (http://www.mazdaraceway.com), Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche Cars North America Database
A view from atop the Red Bull Energy Center
Ticketholders for next weekend’s big Porsche Rennsport Reunion IV (October 14-16) receive an added bonus to the price of admission. The entire top deck of the Red Bull Energy Center high atop the race track will be open to view the on-track racing.
The panorama viewing deck, located across the Start/Finish line, atop the Red Bull Energy Center is normally reserved entirely for private hospitality.
But this weekend, fans can gain access to the birds-eye perch on top of the hospitality suite as part of their general admission ticket.
Tickets will be sold at the gate, but be sure to arrive at Mazda Raceway Laguna Seca early. You’re not going to want to miss any of the excitement. Such as…
Authentic German Biergarten
Fifty-plus legendary Porsche drivers and engineers signing autographs
More than 80 vendors in the Yamaha Marketplace
400 historic race cars in the paddock
Nearly 1,000 Porsches filling the Porsche Car Corral
North American debut of the 2012 Porsche Carrera 911
Porsche Rennsport Reunion IV – the west coast’s largest gathering of Porsches – happens once every three years.
Don’t miss it.
Porsche Car Corral Nearly Sold Out Five Weeks in Advance of Event
Anticipation for the first-ever West coast appearance of Porsche Rennsport Reunion IV October 14-16 at Mazda Raceway Laguna Seca is running high.
Complementing the more than 350 of the rarest Porsche race cars competing on the track will be an unprecedented field of 800-plus Porsches staged in the traditional car corral area. The demand is so swift and the support from the Porsche Club of America so positive that an additional parking area with limited space is being designated as another Porsche car corral.
“This is the first-time a single marque has completely occupied the entire car corral area,” explained Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. “The Monterey Peninsula will be a Porsche-lovers paradise, and one that will be long remembered by participants, fans, the community and local businesses.”
An impressive lineup of Porsche race and sports cars, and what quite possibly will be the largest reunion of former and current Porsche drivers will be attending. More than 50 legendary drivers will be available for autograph sessions, mingling and plenty of story-telling of their days driving the now-legendary Porsche race cars.
In addition to the already full Rennsport Reunion IV weekend at Mazda Raceway Laguna Seca, the Porsche Race Car Classic, an exclusive display of more than 180 of Porsche’s silver race cars from the 1950s and early ‘60s will be held on the lawns of the nearby Quail Lodge in Carmel on Sunday, October 16.
For more information on the Porsche Race Car Classic or to purchase tickets visit www.porscheracecarclassic.com
Strong growth in April: Porsche reports a 53 per cent surge in customer deliveries Cayenne sales double and Panamera wins over even more buyers world-wide
FRANKFURT (Dow Jones)–German sportscar manufacturer Porsche Automobil Holding SE (PAH3.XE) said Tuesday its April global vehicle deliveries surged 53% on the year.
-In April 2011, customer deliveries rose to 11,741 vehicles world-wide.
-During the first four months of 2011, deliveries jumped nearly 32% from the year-earlier period.
-The new generation of the sporty Cayenne off-roader was the main driver of sales.
-With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
-In Europe, April customer deliveries were up nearly 31% on the year.
-Frankfurt Bureau, Dow Jones Newswires; 49-69-29725-500
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has made a good start in the spring:in April 2011, the sports car manufacturer showed an increase in customer deliveries to 11,741 vehicles world-wide.
This is a strong gain of 52.8 per cent over the same period in the previous year. Looking back on the first four months of the current financial year 2011, deliveries have jumped 31.5 per cent overall.
The main driving force behind this is the new generation of the sporty Cayenne off-roader. With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, sees this as confirmation of the company‘s strategy:
“Every Porsche is the sportiest model in its segment. Our customers world-wide love the combination of performance and efficiency, such as in the new Panamera S Hybrid or 911 GT3 RS 4.0.”
Porsche has posted robust growth in all key sales regions. North America (USA and Canada), saw growth of 77.1 per cent in April, which is 3,495 vehicles more than the same month of the previous year. Of this, 3,172 vehicles (+ 81.5 %) were sold in the USA, which is traditionally the number 1 marketplace for Porsche.
In Europe, Porsche has reported a gain of 30.6 per cent in the fourth month of the year: exactly 3,896 more sporty vehicles were sold than in April 2010. In Germany, sales grew by 1,523 vehicles (+ 19.5 %). In Asia and in the rest of the world, sales rose by 56.5 per cent to 4,029 vehicles. China, now Porsche’s second most important market, reported continued growth; with 2,316 Porsche vehicles delivered, sales were up 48.8 per cent compared to April 2010.
The overall results for all four model series clearly reflect the positive development made by Porsche in the past month: 5,998 Cayenne models were sold, almost double the figure of the same month last year.
The Panamera as well, up 14.9 per cent with unit sales of 2,212, accounts for a significant share of Porsche’s success. In the sports car segment, the 911 almost matched the previous year’s level with 2,225 vehicles delivered (- 2.9%). Sales of Boxster series were down 8.7 per cent at 1,306 units. 762 vehicles were accounted for by the Boxster and 544 units by the Cayman.
|PORSCHE AG||April 2011||January to April 2011|
|2011||2010||Diff. in %||2011||2010||Diff. in %|
|Asia/Rest of the World||4,029||2,575||56.5||13,333||11,152||19.6|
Source: Porsche Press Database
New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track
Porsche just gave Atlanta’s image a bit of a spit polish.
The decision to build a $100 million complex on the grounds of the former Ford assembly plant in Hapeville is not only a glitzy marketing move for the German carmaker, experts said, it is also a shiny endorsement of the city and state.
“This has marquee value,” said Don McEachern, president of North Star Destination Strategies of Nashville, a company that offers advice on reputations to cities. “It speaks volumes about Atlanta. You get the Porsche name and brand. You get the halo effect. It is nothing but good.”
And with Georgia still shakily emerging from a painful recession, Porsche provides more marketing glow for luring other companies to the area.The project will move Porsche’s North American headquarters from Sandy Springs, Ga., a northern suburb of Atlanta.
ATLANTA – May 12, 2011 – Porsche Cars North America (PCNA) announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.
The new complex will be located in the Aerotropolis Atlanta development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.
It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsches industry-leading vehicles.
A layout of the test track planned for Porsche’s new headquarters in Atlanta. Click on photo.
Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.
The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what well create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike, said Detlev von Platen, President and CEO of Porsche Cars North America.
Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth, von Platen explained.
At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.
The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsches largest market worldwide.
We welcome the entire Porsche team to Atlantas newest corporate center, the innovative Aerotropolis complex, said Kasim Reed, the mayor of Atlanta. Porsches decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home.
The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the worlds busiest airport in Atlanta.
There’s no better place to live, work and play than Georgia, stated Nathan Deal, Governor of Georgia. As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have Georgia on Your Mind it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team – and to adding an incredible new destination to Georgia’s list of must-see places.
With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.
- Porsche Unveils Design Plans for Corporate H.Q. in Atlanta and Experience Center in L.A. (wheels.blogs.nytimes.com)
- Porsche to Build in Atlanta and California (nytimes.com)
- Porsche shows future North American Atlanta headquarters (inautonews.com)
- Porsche American Headquarters Has Green Roof, Natural Ventilation (treehugger.com)