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Category Archives: PCNA
Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing
Porsche Factory Drivers Named for 2014 Porsche North America 911 RSR Entries
Patrick Long
Patrick Long, Richard Lietz, Nick Tandy , Michael Christensen Named as Season-Long TUDOR United SportsCar Championship Drivers; Patrick Pilet, Joerg Bergmeister to Join CORE autosport-prepared 911 Racers for 2014 Rolex 24
Stuttgart/Atlanta. Porsche AG and Porsche Cars North America (PCNA) have announced the factory drivers who will compete for the 2014 TUDOR United SportsCar Championship in the PORSCHE NORTH AMERICA CORE autosport-prepared Porsche 911 RSR GT-Le Mans class entries.
Nick Tandy
Car no. 911 will be driven by Nick Tandy (Great Britain) and Richard Lietz (Austria), while car no. 912 will compete with Patrick Long (USA) and Michael Christensen (Denmark) at the helm, with two additional Porsche factory drivers – Patrick Pilet (France) and Joerg Bergmeister (Germany) – joining the teams for the upcoming Rolex 24 at Daytona.
Joerg Bergmeister
The no. 911Tandy/Lietz/Pilet Porsche and the no. 912 Long/Christensen/Bergmeister entry will make their on-track debut at the ROAR Before the Rolex 24, January 3 – 5, 2014. The effort will utilize the new Porsche 911 RSR, the same as the 2013 24 Hours of Le Mans LM GTE-Pro class-winning entries.
The headquarters for the program will be at Porsche Motorsport North America (PMNA) in Santa Ana, Calif. CORE autosport, Rock Hill, South Carolina, will act as the competition partner for the program.
Richard Lietz
There is a wealth of endurance racing championship experience with this driver lineup, with Lietz scoring class wins at both the Rolex 24 (2012) and the 24 Hours of Le Mans (2010, 2013); and Patrick Long winning his class at the Rolex 24 (2009), 12 Hours of Sebring (2005), 24 Hours of Le Mans (2004, 2007), and Petit Le Mans (2005, 2006, 2007).
Michael Christensen, Porsche Junior
Christensen, in his first year as a Porsche Junior in 2013, finished sixth in the Porsche Mobil 1 Supercup series season standings with one event win in addition to the Rookie of the Year title. Tandy finished the 2013 American Le Mans Series with a flare by co-driving the Team Falken Tire Porsche to the GT class victory at Petit Le Mans. As for the Rolex 24 third driver additions, Bergmeister and Pilet are endurance veterans as well. Bergmeister has won the Rolex 24 (2002, 2003, 2009), 12 Hours of Sebring (2004, 2005, 2008), 24 Hours of Le Mans (2004), and Petit Le Mans 2003 – 2007). Pilet, a former Porsche Carrera Cup France champion, has a win at the 24 Hours of Dubai to his credit.
The 2014 Rolex 24 at Daytona will take place January 25 – 26, 2014.
The 2014 Porsche 911 RSR
The new 911 RSR is based on the seventh generation of the iconic 911 sports car and follows in the footsteps of its successful predecessor, the 911 GT3 RSR. The new 911 RSR featured a win in its very first 24 Hours of Le Mans appearance in 2013. As with the production vehicle, the wheelbase grew by about four inches. A new development from Porsche Motorsport is the lightweight racing gearbox with the six forward gears selectable via paddles on the steering wheel. The 470 hp, 4.0-litre six-cylinder boxer engine was taken from the predecessor and optimized for 2014.
One of the development priorities of the new 911 RSR was finding a better weight distribution balance. The center of gravity is also significantly lower than that of its predecessor. Carbon fiber played a crucial role in the new design. The front and rear aero components, front and rear lids, doors, underbody, wheel arches, rear wing, dashboard and center console are constructed from the very light and strong material. Moreover, all windows are made of particularly thin and light polycarbonate. Also contributing to the weight reduction is the lithium-ion battery now available on many GT road-legal models.
The look of the new 911 RSR is dominated by the flared aero components and the deep cooling air intakes at the front. With a new air ducting, the radiator is now centrally-located in the front and even more effective than in the previous model. At the same time, the cockpit air-conditioning became more efficient. The quick-change concept of the body parts was specially adapted for endurance racing, allowing for easier maintenance and shorter repair times. The front end, front lid and rear panel are fitted with quick release systems and can be replaced within seconds.
Low positioned static cornering lights provide improved vision and enhanced safety during the night. The reflective labeling and anti-glare lighting of the control elements in the cockpit help ensure optimal legibility in the dark. The arrangement of the switches on the new steering wheel and the pilot-oriented center console were designed in co-operation with the ten Porsche works drivers. All works drivers took part in the design of the 911 RSR contributing their vast experience in GT racing.
In order to keep the engineers in the pits up-to-date with all relevant vehicle data, the live telemetry transmits more than 200 different measurements straight to the pit wall stand via an antenna on the roof. Additionally, all data is stored on a memory card onboard the vehicle.
Source: coremedia / Porsche
CORE autosport
483 Lakeshore Parkway
Rock Hill, SC 29730
Phone: 803-325-9321
Fax: 803-324-4804
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
Seinfeld Joins Singer as Porsche Rennsport Reunion IV Grand Marshal for October 14 – 16 Event at Mazda Raceway Laguna Seca in Monterey
ATLANTA — October 10, 2011 – The man who inspired many of the Porsche race cars that will be on display at the upcoming Porsche Rennsport Reunion IV will be joined by the man who has one of the most significant collections of those cars, as Jerry Seinfeld has been named co-Grand-Marshal with retired Porsche Engineer Norbert Singer.
Seinfeld, who will bring a number of his most-prized cars to Rennsport, was honored to be named to share the Grand Marshal duties with Singer.
“Norbert Singer is one Porsche’s most brilliant innovators and someone I have always wanted to meet. I am thrilled to join him in Monterey for Rennsport IV as Co-Grand Marshal,” said Seinfeld.
Jerry Seinfeld poses with his 1955 Porsche Spyder, on display at the Porsche exhibit at the Los Angeles Auto Show, where Porsche celebrated the worldwide debut of the new 2009 Boxster and Cayman at a press conference Wednesday afternoon. PHOTO BY © AXEL KOESTER, ALL RIGHTS RESERVED, 11/19/08.
Seinfeld’s participation is particularly appropriate as Rennsport IV is honoring the Porsche 911. Included in his collection is the first production 911 (1964) and the last production air-cooled 911 – a 1998 993 that he bought from the factory – the last 993 to roll down the assembly line.
His collection, a mixture of street cars and race cars, includes a street-version Porsche 959 (not legal to drive in the U.S.) – one of only 200 ever built. Others include the Porsche 917K that Steve McQueen drove in the movie Le Mans, a 1959 straight-16 GT speedster; and a 1955 Spyder 550 — the same model and pearl-grey color actor as the James Dean car.
About Porsche Rennsport Reunion IV
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (http://www.mazdaraceway.com), Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche Cars North America Database
Porsche Park in the Paddock to be Center of Rennsport IV – Mazda Raceway Laguna Seca
The 40,000 square-foot Park-in the-Paddock includes Genuine German Biergarten, Turf and Lots of Opportunities to Relax and Enjoy the Magic of Porsche Rennsport
ATLANTA — With the rolling landscape and park benches on a perfectly-groomed lawn, you might think you were in Bavaria, which is exactly what Porsche Cars North America intends with its Porsche Park-in-the-Paddock – located amongst the vintage race cars at Mazda Raceway Laguna Seca for Porsche Rennsport Reunion IV, October 14 – 16, 2011.
Source: PCNA – Porsche Cars of North America
This area, located behind the media center (where the tire companies usually set up for a race weekend), will feature an authentic German biergarten as well as German food and and a park atmosphere so Rennsport attendees can take a break from the on-track activity and absorb the experience. But Rennsport fans will still know that they are at a Porsche event, as the Park-in-the-Paddock will have plenty of sports car activity as well, according to Bernd Harling, Porsche’s Principal Communications Counsel and coordinator for Rennsport.
“Besides the food and drink, our Park-in-the-Paddock will include a center stage where driver introductions and all the autograph sessions will take place and live music will be played, as well as the very popular model car display, photo opportunities with the CARS movie star Sally Carrera – maybe our most famous 911 – and a Porsche Sport Driving School activity center,” said Harling.
“We also hope to have a sneak showing of a future Porsche model in the Park, but it’s a little too early to be able to confirm its appearance,” Harling teased.
Other activities around the paddock are taking shape as well for the October event, according to Harling.
“Porsche Motorsports North America, headquartered in Santa Ana, Calif., will have a display not only to show its modern and vintage race car parts and service capabilities, but to encourage the many Porsche race car owners to take advantage of the company’s free technical advice offered to anyone who asks,” said Harling.
With the Porsche 911 being the featured race car of Rennsport IV, fans will also be able to view two 911 displays which help capture the history of this iconic sports car. The first is a special collection of the most significant 15 race cars in 911 history.
Will you agree with the organizer’s choice as there have been hundreds of important 911 race cars? This display in the pit lane garages will surely spark a friendly debate, but, with more than 100 racing 911s in the paddock, everyone’s personal choices won’t be far away.
The other 911 display is being assembled by the Porsche Club of America, and proved to be very popular at Porsche Rennsport III at Daytona in 2007. In order to show the progression of the Porsche 911 model, the club has assembled one car from each year, starting in 1965, when the 911 first appeared in the U.S., until today’s 2011 Porsche 911 GT2 RS.
Final Schedule Announced
Mazda Raceway Laguna Seca and Porsche Cars North America have published an updated Rennsport schedule and race classification list based on the latest entries and input from competitors. Please click here to download a printer-friendly version
PORSCHE RENNSPORT REUNION IV 2011
Event Schedule and Race Classification
Subject to change
Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and 356 (must have period racing history.)
Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history
Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)
Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.
Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.
Group 6: Cayman Interseries/911 Invitational
Group 7: PCA Club Racing
Porsche Club of America race cars
Group 8: Rennsport Reunion Cup – Porsche Cup Cars
FRIDAY, October 14, 2011
7:00 a.m. Gates Open
7:00 a.m. – 5:00 p.m. Registration : Embassy Suites, Seaside
8:00 a.m. – 8:20 a.m. Practice Group 1 – Gmund Cup
8:30 a.m. – 8:50 a.m. Practice Group 2 – Eifel Trophy
9:00 a.m. – 9:20 a.m. Practice Group 4 – Carrera Trophy
9:30 a.m. – 9:50 a.m. Practice Group 3 – Weissach Cup
10:00 a.m. – 10:20 a.m. Practice Group 5 – Stuttgart Cup
10:30 a.m. – 10:50 a.m. Practice Group 6 – Cayman Interseries/911 Invitational
11:00 a.m. – 11:20 a.m. Practice Group 7 – PCA Club Racing
11:30 p.m. – 11:50 p.m. Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
12:00 p.m. – 12:15 p.m. Porsche Customer Hot Laps
12:15 p.m. – 1:20 p.m. LUNCH – VIP hot laps/Parade Laps
1:20 p.m. – 1:40 p.m. Qualifying Group 1 – Gmund Cup
1:50 p.m. – 2:10 p.m. Qualifying Group 2 – Eifel Trophy
2:20 p.m. – 2:40 p.m. Practice Group 4 – Carrera Trophy
2:50 p.m. – 3:10 p.m. Practice Group 3 – Weissach Cup
3:20 p.m. – 3:40 p.m. Practice Group 5 – Stuttgart Cup
3:50 p.m. – 4:10 p.m. Practice Group 6 – Cayman Interseries /911 Invitational
4:20 p.m. – 4:40 p.m. Practice Group 7 – PCA Club Racing
4:50 p.m. – 5:10 p.m. Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
5:15 p.m. – 5:30 p.m. Porsche Customer Hot Laps
SATURDAY, October 15, 2011
7:00 a.m. Gates Open
7:00 a.m. – 5:00 p.m. Registration : Embassy Suites, Seaside
8:00 a.m. – 8:15 a.m. Warm up Group 1 – Gmund Cup
8:25 a.m. – 8:40 a.m. Warm up Group 2 – Eifel Trophy
8:50 a.m. – 9:10 a.m. Qualifying Group 4 – Carrera Trophy
9:20 a.m. – 9:40 a.m. Qualifying Group 3 – Weissach Cup
9:50 a.m. – 10:10 a.m. Qualifying Group 5 – Stuttgart Cup
10:20 a.m. – 10:40 a.m. Qualifying Group 6 – Cayman Interseries/911 Invitational
10:50 a.m. – 11:10 a.m. Qualifying Group 7 – PCA Club Racing
11:20 a.m.- 11:50 a.m. Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 p.m.-1:00 p.m. LUNCH – VIP hot laps/Parade Laps
1:00 p.m. – 1:20 p.m. RACE Group 1 – GMUND CUP
1:30 p.m. – 1:50 p.m. RACE Group 2 – EIFEL TROPHY
2:00 p.m. – 2:45 p.m. RACE Group 8 – RENNSPORT REUNION CUP – 911 CUP CAR
RACE #1
3:00 p.m. – 3:40 p.m. Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:45 p.m. – 5:45 p.m. Concours on Pit Lane
SUNDAY, October 16, 2011
7:00 a.m. Gates Open
7:00 a.m.- 12:00 p.m. Registration : Embassy Suites, Seaside
8:15 a.m. – 8:30 a.m. Warm up Group 7 – PCA Club Racing
8:40 a.m. – 8:55 a.m. Warm up Group 4 – Carrera Trophy
9:05 a.m. – 9:20 a.m. Warm up Group 3 – Weissach Cup
9:30 a.m. – 9:40 a.m. Warm up Group 5 – Stuttgart Cup
9:50 a.m. – 10:05 a.m. Warm up Group 6 – Cayman Interseries/911 Invitational
10:20 a.m. – 10:35 a.m. Warm up Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 a.m. – 11:00 a.m. Porsche Customer Hot Laps
11:15 p.m. – 11:45 p.m. Race Group 7 – PCA CLUB RACING
11:55 p.m. – 12:15 p.m. Race Group 3 – WEISSACH CUP
12:15 p.m.- 1:30 p.m. LUNCH – VIP hot laps/Parade Laps
1:30 p.m. – 1:50 p.m. Race Group 4 – CARRERA TROPHY
2:00 p.m. – 2:20 p.m. Race Group 5 – STUTTGART CUP
2:30 p.m. – 2:50 p.m. Race Group 6 – CAYMAN INTERSERIES/911 INVITATIONAL
3:00 p.m. – 3:15 p.m. Porsche Customer Hot Laps
3:15 p.m. – 4:00 p.m. Race Group 8 – RENNSPORT REUNION CUP – 911
CUP CAR – RACE #2
PARK-IN-THE-PADDOCK– The Mazda Raceway Laguna Seca Paddock will be transformed into a Porsche immersion zone for attendees at Porsche Rennsport Reunion IV featuring a genuine German biergarten, exclusive Porsche 911 displays and activities, and special race cars in a relaxing atmosphere.
16 CYLINDERS – After its success with the early Porsche 917 race cars, the company wanted to build a car with even more horsepower, and tested this 16-cylinder engine before settling on the twin-turbo 12-cylinder powerplant that eventually powered the Penske Porsche 917/30 driven by Mark Donohue. This one-off car, never shown in public before, made its world debut at Porsche Rennsport Reunion III in 2007 and will be sent from the Porsche Museum in Germany for Rennsport IV as well
16 CYLINDERS – After its success with the early Porsche 917 race cars, the company wanted to build a car with even more horsepower, and tested this 16-cylinder engine before settling on the twin-turbo 12-cylinder powerplant that eventually powered the Penske Porsche 917/30 driven by Mark Donohue. This one-off car, never shown in public before, made its world debut at Porsche Rennsport Reunion III in 2007 and will be sent from the Porsche Museum in Germany for Rennsport IV as well.
CONCOURS – Always a big part of any vintage gathering, the Rennsport concours d’elegance will be a highlight at Porsche Rennsport Reunion IV. At Rennsport III in 2007, the crowd gathered around the best in each class, showing production-based to prototype race cars, from the 356 to the 962.
About Porsche Rennsport Reunion IV
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car. Additional details of the Porsche Rennsport Reunion IV are published on http://www.porsche.com/usa/rennsport-reunion-iv/, and Mazda Raceway Laguna Seca’s web site ( http:// www.mazdaraceway.com ). Ticket information is available by contacting 800-327-7322 or online at http://www.mazdaraceway.co m.
Follow at: http://twitter.com/#!/Porsche and https://www.facebook.com/porsche
About Porsche Race Car Classic
The Porsche Race Car Classic, a gathering of significant race cars from Porsche’s break-out era of 1950-1965, will take place on Sunday, October 16, 2011 at the Quail Lodge in Carmel, CA. Event producer Steve Heinrichs is pulling out all the stops to bring rarely-seen race cars out of private collections and museums and into the light of day on the grassy fields at Quail. “These are the cars that started it all,” said Heinrichs. “From Gmünds to Spyders to 904s – this will be the largest, and most comprehensive gathering of the so-called silver cars since they raced in anger back in the day.”
While the cars are by invitation, the event itself is open to the general public. Special guests, celebrities, and era pilots will be on hand, and fine wines and gourmet specialties will be on the menu. Importantly, all net proceeds from the event will directly support lung cancer research.
For more information on the Porsche Race Car Classic or to purchase tickets visit www.porscheracecarclassic.com or contact Mr. Heinrichs at 775-691-2217.
SOURCE: Porsche and Mazda Raceway Laguna Seca

Porsche: Robust Growth April Global Deliveries Up 53% On Year
Strong growth in April: Porsche reports a 53 per cent surge in customer deliveries Cayenne sales double and Panamera wins over even more buyers world-wide
FRANKFURT (Dow Jones)–German sportscar manufacturer Porsche Automobil Holding SE (PAH3.XE) said Tuesday its April global vehicle deliveries surged 53% on the year.
MAIN FACTS:
-In April 2011, customer deliveries rose to 11,741 vehicles world-wide.
-During the first four months of 2011, deliveries jumped nearly 32% from the year-earlier period.
-The new generation of the sporty Cayenne off-roader was the main driver of sales.
-With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
-In Europe, April customer deliveries were up nearly 31% on the year.
-Frankfurt Bureau, Dow Jones Newswires; 49-69-29725-500
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has made a good start in the spring:in April 2011, the sports car manufacturer showed an increase in customer deliveries to 11,741 vehicles world-wide.
This is a strong gain of 52.8 per cent over the same period in the previous year. Looking back on the first four months of the current financial year 2011, deliveries have jumped 31.5 per cent overall.
The main driving force behind this is the new generation of the sporty Cayenne off-roader. With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, sees this as confirmation of the company‘s strategy:
“Every Porsche is the sportiest model in its segment. Our customers world-wide love the combination of performance and efficiency, such as in the new Panamera S Hybrid or 911 GT3 RS 4.0.”
Porsche has posted robust growth in all key sales regions. North America (USA and Canada), saw growth of 77.1 per cent in April, which is 3,495 vehicles more than the same month of the previous year. Of this, 3,172 vehicles (+ 81.5 %) were sold in the USA, which is traditionally the number 1 marketplace for Porsche.
In Europe, Porsche has reported a gain of 30.6 per cent in the fourth month of the year: exactly 3,896 more sporty vehicles were sold than in April 2010. In Germany, sales grew by 1,523 vehicles (+ 19.5 %). In Asia and in the rest of the world, sales rose by 56.5 per cent to 4,029 vehicles. China, now Porsche’s second most important market, reported continued growth; with 2,316 Porsche vehicles delivered, sales were up 48.8 per cent compared to April 2010.
The overall results for all four model series clearly reflect the positive development made by Porsche in the past month: 5,998 Cayenne models were sold, almost double the figure of the same month last year.
The Panamera as well, up 14.9 per cent with unit sales of 2,212, accounts for a significant share of Porsche’s success. In the sports car segment, the 911 almost matched the previous year’s level with 2,225 vehicles delivered (- 2.9%). Sales of Boxster series were down 8.7 per cent at 1,306 units. 762 vehicles were accounted for by the Boxster and 544 units by the Cayman.
PORSCHE AG | April 2011 | January to April 2011 | ||||
---|---|---|---|---|---|---|
2011 | 2010 | Diff. in % | 2011 | 2010 | Diff. in % | |
World | 11,741 | 7,684 | 52.8 | 38,303 | 29,135 | 31.5 |
Europe | 3,896 | 2,983 | 30.6 | 12,967 | 9,782 | 32.6 |
Germany | 1,523 | 1,275 | 19.5 | 5,002 | 3,238 | 54.5 |
North America | 3,495 | 1,973 | 77.1 | 11,024 | 7,570 | 45.6 |
USA | 3,172 | 1,748 | 81.5 | 10,179 | 6,971 | 46.0 |
Asia/Rest of the World | 4,029 | 2,575 | 56.5 | 13,333 | 11,152 | 19.6 |
China | 2,316 | 1,556 | 48.8 | 7,464 | 6,696 | 11.5 |
Source: Porsche Press Database
Porsche to Build New U.S. Headquarters in Atlanta with Test Track by 2013
New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track
Porsche just gave Atlanta’s image a bit of a spit polish.
The decision to build a $100 million complex on the grounds of the former Ford assembly plant in Hapeville is not only a glitzy marketing move for the German carmaker, experts said, it is also a shiny endorsement of the city and state.
“This has marquee value,” said Don McEachern, president of North Star Destination Strategies of Nashville, a company that offers advice on reputations to cities. “It speaks volumes about Atlanta. You get the Porsche name and brand. You get the halo effect. It is nothing but good.”
And with Georgia still shakily emerging from a painful recession, Porsche provides more marketing glow for luring other companies to the area.The project will move Porsche’s North American headquarters from Sandy Springs, Ga., a northern suburb of Atlanta.
ATLANTA – May 12, 2011 – Porsche Cars North America (PCNA) announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.
The new complex will be located in the Aerotropolis Atlanta development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.
It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsches industry-leading vehicles.
A layout of the test track planned for Porsche’s new headquarters in Atlanta. Click on photo.
Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.
The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what well create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike, said Detlev von Platen, President and CEO of Porsche Cars North America.
Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth, von Platen explained.
At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.
The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsches largest market worldwide.
We welcome the entire Porsche team to Atlantas newest corporate center, the innovative Aerotropolis complex, said Kasim Reed, the mayor of Atlanta. Porsches decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home.
The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the worlds busiest airport in Atlanta.
There’s no better place to live, work and play than Georgia, stated Nathan Deal, Governor of Georgia. As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have Georgia on Your Mind it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team – and to adding an incredible new destination to Georgia’s list of must-see places.
With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche Cars North America, Inc. – Porsche Press USA
Related articles
- Porsche Unveils Design Plans for Corporate H.Q. in Atlanta and Experience Center in L.A. (wheels.blogs.nytimes.com)
- Porsche to Build in Atlanta and California (nytimes.com)
- Porsche shows future North American Atlanta headquarters (inautonews.com)
- Porsche American Headquarters Has Green Roof, Natural Ventilation (treehugger.com)
Porsche Names Brian Redman Official Ambassador to Rennsport Reunion IV
Brian Redman winning the 1970 Targa Florio, with Jo Siffert in a 908/3 – Porsche won the grueling mountain race in Sicily 11 times, more than any other manufacture
British Racing Legend Will Add His Expertise and Energy to the Much Anticipated October Event
ATLANTA, April 13, 2011 – Porsche Cars North America (PCNA) announced the appointment of Brian Redman as Official Ambassador to Rennsport Reunion IV. In his new role Redman will serve as an advisor to PCNA’s organizing team in the months leading up to the October 14 to 16 event and represent the company vis-à-vis race fans and participants in all Rennsport related matters.
“I can’t think of a more qualified person than Brian to help us realize another successful Rennsport Reunion”, said Detlev von Platen, President and CEO of Porsche Cars North America.
“Not only was he instrumental in designing and organizing the previous venues, but with his own colorful racing history, not the least with some of our most famous race cars, Brian Redman personifies the spirit and fascination that we want to encourage with this next gathering of Porsche race cars and their designers and drivers”, von Platen added.
Starting in 1959, Redman’s career has spun more than four decades of racing sports cars as well as Formula 5000 and Formula One. Although making a name for himself as an all-round talent, his biggest triumphs came in racing sport prototypes in the world’s most famous and notorious venues.
Brian Redman/Porsche 908.3/Nürburgring 1000 Km/1970
From Nürburgring, Spa, Monza, Imola, the Targa Florio, Brands Hatch, Zeltweg, Watkins Glen to Daytona and Sebring, Redman won them all. As a member of 1969 factory team he helped Porsche win the World Manufacturers Championship for the first time in the 908LH and 908/2. He then repeated this feat in 1970 with the 908/3 and awesome 917K.
Redman still drives vintage race cars, organizes and promotes historic automotive events and provides individual and group driving instructions.
Even now, at age 74, Redman still competes approximately a half-dozen times a year in various Vintage Series events. After more than 50 years of racing, the sport continues to pull him in.[Picture Source: International Motorsports Hall of Fame; Autosports Marketing Assoc.]
A member of the Detroit and Sebring halls of Fame, was inducted into the Talladega Hall of Fame earlier this year.
Brian Redman 1971 Porsche 908/3
Porsche Rennsport Reunion IV will be the world’s greatest gathering of Porsche race cars and the drivers that drove them to victory, held at Mazda Raceway Laguna Seca from October 14 to 16, 2011. Hosted by Porsche Cars North America, it will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade.
Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car.
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available. Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
Follow Porsche:
Source: Photos and Press News at Porsche Press Database at http://press.porsche.com/.
Entry and Event Schedule – PORSCHE RENNSPORT REUNION IV 2011
More than 60 years of Porsche racing history will be on display at Rennsport Reunion IV at Mazda Raceway Laguna Seca in October.
Like in the previous reunions, Rennsport Reunion IV will bring together over 60 years of Porsche racing history from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000 horsepower.
Classic Porsche 550s will take on 550As, 356 GTs and RSKs at the fourth Rennsport Reunion on Oct. 14-16 at Mazda Raceway Laguna Seca in Monterey, Calif.–and that’s just one class of Porsches.
PRESS RELEASE: PORSCHE RENNSPORT REUNION IV STARTS ITS ENGINE
Groupings, Schedule of Greatest Gathering of Porsche Race Cars Released
More details and a schedule of events are listed below in the press release.
Atlanta, May 13, 2011 – Preparations for Rennsport Reunion IV continue, and Porsche Cars North America and Mazda Raceway Laguna Seca today released the latest race groupings and schedules for the fourth installment of fourth installment of its historic event, to be held Oct. 14-16, 2011.
This rare occasion will reunite the cars and drivers that together have written Porsche’s motorsports history during the last 60 years on all five continents.
When Porsche Cars North America held the first Rennsport Reunion in the summer of 2001 at Lime Rock Park, it didn’t take long for the participants to realize they were sharing in something extraordinary. Subsequent Rennsports, II and III, were both held at Daytona International Speedway in Florida and built upon the original premise, remarkable racecars reunited with their equally remarkable drivers.
As in the past three reunions, cars will be grouped by the period in which they raced so that enthusiasts can fully focus on the different motorsports eras with their ever more ferocious machines and increasingly sophisticated technology.
All fans will have full access to both paddocks and track side to view everything from the tiny but nimble Porsche 550 Spyder through the groundbreaking 906 and 908 with their plastic bodies to the mighty 917 with over 1,000hp.
A majority of the hundreds of racecars expected will be made up by the many racing versions of Porsche’s iconic 911 model. From its rather humble beginnings as 911 TR in the mid-1960s this car was for two decades the platform of motorsports legends. Letters and numbers such as RSR, 934 or 935 to GT3 series have stood for proven winners at that time and contributed heavily to the over 30,000 victories that Porsches collected over the past 60 years.
Eight groups promise a jam-packed, three-day racing program with practice, qualifying and warm-up for each group.
The races will be complemented by an exhibition parade and a Concours on Saturday afternoon.
The weekend will conclude with a guest appearance of the Cayman Interseries and a race of modern 911 Cup cars for the Rennsport Reunion Trophy.
Tentative schedule
Group 1: Gmund Cup
550, 550A, RSK, RS60-61 (4&8 cyl.) 2000 GSGT (Dreikantschaber), Abarth Carrera, 356 GT, and any other 356 with FIA history. Selected 356 history cars.
Group 2: Eifel Trophy
904 (4&6 cyl.), 914/6 GT, 911TR, 911ST, 911 (911 up to 2.5 liter), Lotus/Porsche, Cooper/Porsche (Pooper) etc, Elva/Porsche.
914’s & 911’s must have period racing history
Group 3: Weissach Cup
906, 910, 907, 908, 908/2, 908/3 (8 cyl. & 6 turbo), 909, 917 (normally aspirated and turbocharged)
Group 4: Carrera Trophy
911 (over 2.5 liter), RSR, 3.0 RSR, 2.1 Turbo, 934, 935, 936, 924 GTS, 924 GTR.
Group 5: Stuttgart Cup
956, 962, GT1, WSC, RS Spyder.
Group 6: Cayman Interseries
Group 7: PCA Club Racing
Porsche Club of America race cars
Group 8: Rennsport Reunion Cup – Porsche Cup Cars
911 Feature Race: – 911 Trophy
PORSCHE RENNSPORT REUNION IV 2011 Event Schedule
Subject to change
For PORSCHE RENNSPORT REUNION IV 2011 Event Schedule pdf click here
FRIDAY, October 15, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:20 AM Practice Group 1 – Gmund Cup
8:30 AM – 8:50 AM Practice Group 2 – Eifel Trophy
9:00 AM – 9:20 AM Practice Group 3 – Weissach Cup
9:30 AM – 9:50 AM Practice Group 4 – Carrera Trophy
10:00 AM – 10:20 AM Practice Group 5 – Stuttgart Cup
10:30 AM – 10:50 AM Practice Group 6 – Cayman Interseries
11:00 AM – 11:20 AM Practice Group 7 – PCA Club Racing
11:30 PM – 11:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 PM – 1:00 PM LUNCH -VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Qualifying Group 1 – Gmund Cup
1:30 PM – 1:50 PM Qualifying Group 2 – Eifel Trophy
2:00 PM – 2:20 PM Practice Group 3 – Weissach Cup
2:30 PM – 2:50 PM Practice Group 4 – Carrera Trophy
3:00 PM – 3:20 PM Practice Group 5 – Stuttgart Cup
3:30 PM – 3:50 PM Practice Group 6 – Cayman Interseries
4:00 PM – 4:20 PM Practice Group 7 – PCA Club Racing
4:30 PM – 4:50 PM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
SATURDAY, October 16, 2011
7:00 AM Gates Open
7:00 AM – 5 :00 PM Registration : Embassy Suites, Seaside
8:00 AM -8:15 AM Warm up Group 1 – Gmund Cup
8:25 AM – 8:40 AM Warm up Group 2 – Eifel Trophy
8:50 AM – 9:10 AM Qualifying Group 3 – Weissach Cup
9:20 AM – 9:40 AM Qualifying Group 4 – Carrera Trophy
9:50 AM – 10:10 AM Qualifying Group 5 – Stuttgart Cup
10:20 AM – 10:40 AM Qualifying Group 6 – Cayman Interseries
10:50 AM – 11:10 AM Qualifying Group 7 – PCA Club Racing
11:20 AM – 11:50 AM Practice Group 8 – Rennsport Reunion Cup – 911 Cup Cars
11:50 AM – 1:30 PM LUNCH – VIP hot laps/Parade Laps
1:30 PM – 1:50 PM RACE Group 1 – GMUND CUP
2:00 PM – 2:20 PM RACE Group 2 – EIFEL TROPHY
2:30 PM – 3:30 PM Parade/exhibition of Porsche’s racing history to include significant Porsche racing cars
3:30 PM -6:00 PM Concours on Pit Lane
SUNDAY, October 17, 2011
7:00 AM Gates Open
7:00 AM – 12:00 PM Registration : Embassy Suites, Seaside
8:00 AM – 8:15 AM Warm up Group 7 – PCA Club Racing
8:25 AM – 8:40 AM Warm up Group 4 – Carrera Trophy
8:50 AM – 9:05 AM Warm up Group 5– Stuttgart Cup
9:15 AM – 9:30 AM Warm up Group 6 – Cayman Interseries
9:40 AM – 9:55 AM Warm up Group 3 – Weissach Cup
10:05 AM – 10:35 AM Qualifying Group 8 – Rennsport Reunion Cup – 911 Cup Cars
10:45 PM -11:15 PM Race Group 7 – PCA CLUB RACING
11:25 PM – 11:45 AM Race Group 3– WEISSACH CUP
11:45 AM – 1:00 PM LUNCH – VIP hot laps/Parade Laps
1:00 PM – 1:20 PM Race Group 4 – CARRERA TROPHY
1:30 PM – 1:50 PM RACE -911 TROPHY
2:00 PM – 2:20 PM Race Group 5 -STUTTGART CUP
2:30 PM – 3:00 PM Race Group 6 – CAYMAN INTERSERIES
3:15 PM – 4:00 PM Race Group 8 – RENNSPORT REUNION CUP – 911 CUP CARS
Ticket information is available by contacting (800) 327-7322 or online at Mazda Raceway Porsche_Rennsport_Reunion_IV
Source & Photos: Porsche Press Database and Mazda Raceway
Porsche Race Car Classic Announces 2012 Porsche Turbo Raffle

April 24, 2011 — Porsche Race Car Classic organizers announced today that they will raffle a 2012 Porsche Turbo Cabriolet to help raise funds to support lung cancer research. This is one fast car with 500hp, a 0-60 time of 3.6 seconds, and a top speed of 194 mph.
A maximum of 3,000 raffle tickets will be sold at $100 each with no limit to the number that may be purchased per person. “We deeply appreciate Porsche Cars North America for providing this opportunity for people to show their support of Lung Cancer Research as proceeds from the raffle will go directly to the *Bonnie J. Addario Lung Cancer Foundation,” said event organizer Steve Heinrichs. “And a chance to win the best open-top sports car in the world is enticing to say the least,” he added.
The drawing will be held at the Porsche Race Car Classic event on October 16, 2011 at Quail Lodge in Carmel, California. The winner will be announced the same day. The winner will get a choice of color and certain options and need not be present to win. Go to www.porscheracecarclassic.com for details and to download a raffle ticket form.
About the Porsche Race Car Classic
The Porsche Race Car Classic will be a once-in-a-lifetime gathering of race cars from Porsche’s break-out era of 1950-1965 — the cars that made Porsche the most revered name in racing. Rarely-seen cars from the stables of the Porsche AG Museum, Ingram Collection, Collier Collection, Ranson Webster Collection, Dr. Julio Palmaz Collection, and Seinfeld Collection will join scores of purpose-built and production race cars with significant race history on the grassy fields of the Quail Lodge Resort in Carmel, California on October 16, 2011.
More than 3,500 people are expected including special guests and celebrities. Attendees will enjoy gourmet specialties and wine from leading vintners while they celebrate Porsche’s iconic race cars and the pilots who drove them into history. All net proceeds will go directly to UCSF Thoracic Oncology Program and the Bonnie J. Addario Lung Cancer Foundation to aid their in fight to Drive Lung Cancer off the Planet.
* The 2012 Porsche Turbo Cabriolet Raffle is solely for the benefit of the Bonnie J. Addario Lung Cancer Foundation.
* * *
Official Rules:
Contacts:
Erin Simon
Event Planner / Sponsorship Opportunities
415-999-9123
erin@simonevents.com
http://www.PorscheRaceCarClassic.com
Steve Heinrichs
Event Producer
775-691-2217
rstephen356@aol.com
Bruce Sweetman
Media Coordinator
615-579-4508
sweetmanb@juno.com
Carolyn Clary-Macy
Car Coordinator / Sponsorship Opportunities
415-885-7278
carolyn.clary-macy@ucsfmedctr.org
Event Website/Tickets: http://www.PorscheRaceCarClassic.com
Facebook: Porsche Race Car Classic
Twitter: http://twitter.com/DriveLungCancer
Linked In: Porsche Race Car Classic
Porsche Reveals New Panamera Models at New York International Auto Show
NEW YORK — April 20, 2011 – Marking a North American premiere at the New York International Auto Show, Porsche today showed two new versions of its highly acclaimed Panamera four-door sports sedan, including the company’s most fuel-efficient car ever — the 2012 Panamera S Hybrid — and its highest-performance Panamera ever, the 2012 Panamera Turbo S.
“Today we are unveiling two new, dynamic and high-performance Panamera models,” said Detlev von Platen, Porsche Cars North America’s President and CEO. “One is a highly advanced hybrid and the other is a car that raises the bar higher than ever in the premium sports sedan segment.”
Powerful New Panamera Turbo S is Revealed
With its new four-door Panamera Turbo S, Porsche is establishing a new benchmark for its competitors by delivering ultra high performance and efficiency, sports-car-like driving dynamics, and first-class comfort in a purely Porsche package.
The power under the hood of the new top-of-the-line Panamera is based on the proven twin-turbocharged 4.8-liter V8 engine in the Panamera Turbo. In the Turbo S this powerplant generates 550 horsepower, 50 more than that of the Panamera Turbo. The torque is also increased significantly over the Turbo from 516 lb-ft to 553 lb-ft. Even more torque — 590 lb-ft — is generated temporarily by the “Sport” and “Sport Plus” overboost mode of the standard Sport Chrono Package Turbo.
The increase in power in the Panamera Turbo S is the result of a quicker, more responsive turbo response and modified engine control unit. With the help of Launch Control, the newest Panamera can reach 60 mph in just 3.6 seconds. The top-track speed is 190 mph. And despite this increased performance, fuel consumption is expected to remain comparable to the Panamera Turbo that delivers an EPA estimated rating of 15 mpg city/23 mpg highway. Official EPA fuel economy estimates for the Panamera Turbo S will become available prior to the car’s on-sale date later this spring.
Even for a world-class luxury car, the Panamera Turbo S offers an extraordinarily high level of features. In keeping with its sporty concept, it comes equipped with the most important driving-dynamic control systems. For example, Porsche Dynamic Chassis Control (PDCC) is an active anti-roll system that significantly reduces lateral body movement during corning, which enhances stability, handling and overall occupant comfort. Porsche Torque Vectoring Plus (PTV Plus) is also standard and works to help ensure superior traction and higher-performance cornering by applying a variable torque split to the rear wheels in combination with an electronically controlled rear differential lock. Also standard is Porsche’s advanced speed-sensitive Servotronic® steering system, a sports exhaust system, and the Sport Chrono Package Turbo that further tunes the engine and suspension at the touch of the “Sport Plus” button.
While the sporting character of the new Panamera Turbo S is most apparent behind the wheel, the car’s exterior tastefully exudes its high-performance ambitions. The new 20-inch Turbo II wheels with increased rear axle track width, side skirts from the Porsche Exclusive range, and the adaptive four-way extending rear spoiler express the car’s elite performance abilities. Inside, the fusion of exclusivity and sportiness is conveyed in the interior by the standard bi-color leather finish. A new combination of black/cream is offered exclusively for the new Panamera Turbo S with Agate Grey/cream also being added as an exclusive option later this year. Agate Gray Metallic will also be an exclusive exterior color.
The new Porsche Panamera Turbo S will have a base MSRP of $173,200 (excluding destination).
Porsche Expands its Hybrid Lineup with the Panamera S Hybrid
The debut of the Panamera S Hybrid adds another important chapter to the Porsche Intelligent Performance philosophy of committing to build new cars that strive to deliver sportier performance with more fuel efficiency and lower emissions. Without sacrificing high-performance or luxury and comfort, this new Panamera model produces 380 horsepower with fuel consumption of only 6.8 L/100 km on the New European Driving Cycle (NEDC), making it the most fuel efficient Porsche of all time.
Official EPA fuel economy estimates for the U.S. will be available closer to the car’s on-sale date late this year.
As you would expect from Porsche, the Panamera S Hybrid sets new standards in terms of performance as well as hybrid efficiencies. It accelerates from 0 to 60 mph in just 5.7 seconds and has a top track speed of 167 mph (270 km/h). Its range in purely electric mode is approximately one mile, with electric-only acceleration possible up to just over 50 mph (85 km/h).
The Porsche parallel full hybrid system also reduces consumption at high speeds thanks to its ‘sailing’ or coasting mode. When the driver lifts off the accelerator at normal highway cruising speeds, the gasoline engine is completely switched off and disengaged from the drivetrain by a decoupling clutch. This eliminates the combustion engine’s drag forces and braking effect in the interest of lower resistance, fuel consumption and emissions. As soon as the driver presses the accelerator, to pass another vehicle for example, the gasoline engine smoothly starts within fractions of a second and engine rpms are increased to match the current vehicle speed. It does this seamlessly thanks to the Hybrid Manager, which also helps the Panamera S Hybrid accelerate dynamically in gears at higher speeds.
The Panamera S Hybrid employs a 3.0-liter supercharged V6 engine that delivers 333 horsepower. It is supported by a 47-horsepower (34 kW) electric motor. Depending on driving conditions, either drive unit can operate independently or together to drive the rear wheels. The electric motor, which also serves as the car’s generator and starter, combines with the decoupling clutch to form the compact hybrid module located between the combustion engine and the transmission. The electric motor is connected to a nickel metal hydride (NiMh) battery that stores electric energy recovered from braking and other driving situations. The transmission is the same eight-speed Tiptronic S fitted in the Cayenne models, with a wide range of gear ratios.
The Panamera S Hybrid has an even higher level of standard equipment than the V8 Panamera S that includes Adaptive Air Suspension with the Porsche Active Suspension Management (PASM) adaptive shock absorber system, Servotronic® variable-assist power steering and a host of other features. This new model also features an innovative display that provides the driver with relevant information about the status of the vehicle’s hybrid drive systems.
The Panamera S Hybrid will go on sale in the United States later in 2011 at a base suggested retail price of $95,000 (excluding destination).
World’s First Hybrid is Incredibly Recreated
In 1900, history came to life when Professor Ferdinand Porsche built the first functional hybrid car. Aptly called Semper Vivus, which means “Always Alive” this historic car has been resurrected 111 years later by Porsche as a tribute to this acclaimed engineer’s visionary thinking.
The fully functional Semper Vivus replica, based on original drawings and exhaustive research, is a collaborative effort between Porsche Engineering and Karosseriebau Drescher, a coachbuilding company based in Hinterzarten in the state of Baden-Württemberg, Germany. Its masterful design impresses onlookers to this very day, and for the first time in the United States it is on display at the New York Auto Show press day on April 20.
In November 2007 the Porsche Museum embarked on one of the most interesting and challenging projects in its history: the construction of a faithful replica of the 1900 Lohner-Porsche Semper Vivus. Even 111 years after its invention, building the world’s first functioning hybrid car was a great challenge for all. Ultimately it was not just about an extreme attention to visual details but also achieving the same driving performance as the original.
The Porsche Museum entrusted the workmanship to a team of experts led by coachbuilder Hubert Drescher, who had already proven his competence in numerous difficult restoration projects. As with a number of racing car projects, the aluminum body of the Porsche Type 64 museum exhibit originates from the Hinterzarten coachbuilder workshop, as well.
Exhaustive research in various archives the across Europe was the first step. The outcome was a handful of black-and-white photos and an original technical drawing serving as the project’s foundation. As with Prof. Porsche, the Semper Vivus replica initially began as a blank sheet of paper.
This meant that in addition to a good deal of imagination, the project required extensive research and calculations in order to be faithfully recreate an accurate and working likeness of the electric wheel-hub motor. Since no specifications or other helpful records had survived, experts initially created ready reckoners and design drawings on graph paper in the time-honored fashion. This involved the painstaking study and laborious measurement of photos and drawings. As there was no functioning wheel hub motor in existence, technical details such as performance and range had to be resurrected and calculated from scratch.
The replica car’s genius rivals what it took to build the original. What can be seen now took three years to build and ingenious engineering and craftsmanship, as well as a treasure hunt for original parts, including some for the combustion engine.
Today, Prof. Porsche’s innovative spirit lives on at Porsche, as a priceless historical creation and as an inspiration for the company’s commitment to developing new and ever-more advanced hybrid systems.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
SOURCE: Porsche AG / Porsche Cars North America, Inc.
Follow Porsche: facebook.com/Porsche twitter.com/Porsche
Porsche Everyday: Promotes its Sports Cars From An Entirely New Perspective
New Campaign will Rely Heavily on Owners’ Everyday Stories
Atlanta, March 24, 2011 – For the first time, Porsche is challenging many Americans’ perception of Porsche sports cars and in particular the 911 in a new campaign launching today.
The Engineered for Magic. Everyday campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brands other storied sports cars through the lens of daily driving.
The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,said David Pryor, vice president of marketing, Porsche Cars North America. It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.
Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.
When most people think of Porsche, they think magic and the cars certainly are, said Marshall Ross, chief creative officer, Cramer-Krasselt. What is markedly different about this campaign is were not selling the dream-car mystique of Porsche — that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.
Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as a school bus, a pickup truck and a snowmobile. In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues as his getaway car complement the everyday ones.
The closing voiceover says: Engineered for Magic. Everyday.
At the hub of the integrated campaign is a consumer-generated website PorscheEveryday.com where owners can share their own everyday stories.
With a combination of professionally produced videos and images along with owner-submitted content, the site builds a mosaic showcasing the many ways a Porsche is engineered for everyday magic.
For this effort, Porsche has once again reached out to its passionate and active loyalists and enthusiasts to participate and contribute to the story.
Last month, to start things off, Porsche sent 200 Flip video cameras to select owners asking them to contribute videos. The brand has also invited input from all its owners, the Porsche Club of America, dealers and their customers, and the million-plus Facebook fans for everyday stories, photos and videos.
In partnership with the Reelz channel, Porsche will also invite amateur film-makers to submit films that demonstrate daily magic.
Ten filmmakers will be selected to experience daily magic in a Porsche and then make a film about the experience. The winning submission will be shown in cinemas across the country …a first for Porsche and on the Reelz channel.
TV will run on national cable and print will appear in April issues of newspapers and magazines such as The Wall Street Journal, Wired, Fast Company and Condé Nast Traveler with headlines such as Turns small errands into short adventures and Passion should never take a snow day...all ending with Engineered for Magic. Everyday.
Source: Porsche
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsches proud racing heritage that boasts some 30,000 motorsport wins to date.
About Cramer-Krasselt
Cramer-Krasselt is the second-largest independent marketing and communications agency in the U.S., with billings nearing $1 billion. An Advertising Age Agency to Watch three of the last four years, C-K has grown by more than 50 percent since 2005. C-K is frequently recognized for its insight-driven creativity spanning advertising, digital, engagement strategies and public relations that helps clients change their category conversation. Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, it represents major brands across virtually every industry, including: Benjamin Moore, Benihana, BRP (Ski-Doo, Sea-Doo, Evinrude), Burlington Coat Factory, Corona Extra, Crocs, Edward Jones, Â Heinz (Ketchup, Smart Ones, Classico, Ore-Ida, Steam Mash), Hilton Hotels Worldwide, Johnsonville Sausage, Porsche, World Kitchen (Pyrex, Corelle) and Zicam. For more information, visit Cramer-Krasselt at www.c-k.com.
Visit the campaign’s new site at: www.PorscheEveryday.com
Contact:
Tony Fouladpour
Porsche Cars North America
770-290-3667
tony.fouladpour@porsche.us
Kristin Fletcher
Cramer-Krasselt
312-616-2371
Kfletcher@c-k.com
PORSCHE ANNOUNCES: “Rennsport Reunion IV” along with “Porsche Race Car Classic” concours to be held Oct. 14-16th, 2011
|
Legendary automotive artist Dennis Simon has once again been chosen to create the event posters for Porsche’s Rennsport Reunion, a not-quite-annual gathering of historic Porsche racecars.Simon has created the posters for two of the previous three Rennsport Reunions. His 2004 poster featured three 908s crossing the finish line at the 1970 Daytona endurance race, and the 2007 version included a 917 in Gulf livery and a 962 in Lowenbrau colors.
For Porsche-philes, these posters have become instant collectibles.
The 2011 Rennsport Reunion IV will be held at
Laguna Seca from October 14-16.
it’s official…..Here’s the press release:
Quote: PORSCHE ANNOUNCES RENNSPORT REUNION IV TO BE HELD IN OCTOBER ~ World’s Largest Gathering of Porsche Race Cars and Drivers Seeks New Frontiers, Moves West
ATLANTA, GA – March 8, 2011 — Porsche Cars North America (PCNA) and Mazda Raceway Laguna Seca today announced Porsche Rennsport Reunion IV will take place at the famed California racetrack the weekend of October 14 – 16, 2011.Sponsored by PCNA, Rennsport Reunion IV brings together an unprecedented gathering of significant Porsche vintage and current race cars, as well those who have driven them to victory in the world’s most famous sports car races. The three-day program of on-track competition is complemented by a concours d’elegance, which is open to invited race participants, and special activities celebrating the decade-long, illustrious history of the legendary 911 race cars.
This is from the archives and from the 2007 Rennsport Reunion III. A bunch of 917s, 908s, 906s, etc
After the highly successful staging of three venues in the East, held every three years, with the first one held in Lime Rock in 2001, Rennsport Reunion IV will now be moving west, tapping a vast array of car aficionados and Porsche enthusiasts.
Porsche 917 and 956/962 racecars during Rennsport III, held at Daytona International Speedway in 2007. The 917 debuted in the late 1960s and the 956 in the early 1980s with the 962 shortly thereafter. It was the largest gathering of the legendary machines with Coupes, Spyders and Longtails both racing and on display.
(Photo Source by PORSCHE CARS NORTH AMERICA )
“While the Rennsport name has become a staple fixture for international collectors and racers over the past ten years, choosing the Monterey Peninsula will open up this one-of-a-kind gathering to the many Porsche fans in California and beyond who were previously unable to attend,” said Detlev von Platen, President and Chief Executive Officer of Porsche Cars North America. “Now they’ll have the opportunity to see, feel and hear from up close hundreds of famous Porsche race cars and dozens of their drivers from past and present during a truly memorable weekend dedicated to Porsche’s motorsport heritage.”
Porsche Rennsport Reunion IV will assemble the wide variety of Porsche’s most historic racing models from the nimble 550 Spyder of the mid-Fifties through the mighty 917 and 956/962 of the Seventies and Eighties to the highly successful RS Spyder of the last decade. Special tribute will be paid to the numerous racing versions of the Porsche 911 and their countless victories on the dawn of what will become another milestone of this iconic sports car from Stuttgart-Zuffenhausen.
911 CARRERA Porsche 911 Carrera RSR Turbos lined up during Rennsport III, held at Daytona International Speedway in 2007. The 911 RSR was the first turbocharged 911 racecars, starting in 1974. Rennsport Reunions are an extraordinary gathering of significant Porsche vintage racecars and those who have driven them to victory in the world’s most famous sports car races.
(Photo Source by PORSCHE CARS NORTH AMERICA )
“This will truly be a rare gathering of significant Porsche race cars on the West Coast,” commented Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. “Porsche has a long racing tradition in Monterey and we look forward to celebrating its heritage in a befitting manner for everyone to enjoy.”
Laguna Seca tickets for Rennsport… look here!
Additional details of the Porsche Rennsport Reunion IV will be published on Porsche’s press web site (press.porsche.com), and Mazda Raceway Laguna Seca’s web site (www.mazdaraceway.com), as they become available.
(Rennsport IV Release.pdf…More !!.)
Ticket information is available by contacting 800-327-7322 or online at www.mazdaraceway.com.
For more information on the Porsche Race Car Classic or to purchase tickets visit www.porscheracecarclassic.com.
Porsche and Mazda Raceway Laguna Seca are working in association with the Porsche Race Car Classic to combine efforts to raise awareness for the Bonnie J. Addario Lung Cancer Foundation and the UCSF Thoracic Oncology Program.
Complementing the Rennsport Reunion IV venue is the Porsche Race Car Classic, an exclusive concours held at nearby Quail Lodge in Carmel on Sunday, October 16. Steve Heinrichs, producer of the Porsche Race Car Classic, explained, “this once-in-a-lifetime gathering of vintage Porsche race cars solely from Porsche’s break-out era of 1950-1965 will raise critical funding to directly support lung cancer research. We’ll have Gmünds, Glöcklers, 550s, 718s, 804s, 904s, 356s, Abarths and more – in numbers and provenance never before seen.”
(Photo Source by PORSCHE CARS NORTH AMERICA )
A feature on the 2007 Porsche Rennsport Reunion III held at Daytona International Speedway.
Courtesy of Porsche Cars North America / GrandTouringPrototype.com